the project
As a team of seven creatives, we designed Tend, a fully-prototyped app design, complete with branding, illustrations, and written content.
Tend allows you to set custom goals that fall under 8 different topics. The app also features education content that ties into each topic.
Users complete a daily log recording their progress on each goal they set, and each day unlock content related to the category of their goal.
Users earn points and badges when they complete goals and view content within the app. Users have the option of logging their mood, setting a custom avatar, and recording journal entries.
my role
I was heavily involved in concept development, and user experience research, design, and testing. I designed the user interface, iconography, and supplemental illustrations.