Avvance by U.S. Bank
the project
In collaboration with product and marketing teams at U.S. Bank, we developed a brand voice and content strategy for Avvance.com, including the development of 25 new web pages, tailoring the brand voice to align with product goals and target audience expectations (for release February 2024 – June 2024).
my role
I was the creative lead on the project, collaborating with senior stakeholders, conducting audience and competitor research, developing a brand voice, writing material for 25 pages, designing high-fidelity mockups of web page designs, and overseeing deliverables from internal creative teams.