Paw Point Marketing
the project
Designed pawpointmarketing.com as part of the brand launch campaign. In collaboration with the art director and project leaders, I crafted a clear brand voice and implementation of brand design elements into a high-converting website designed to gain new leads and drive business revenue.
my role
I crafted the custom site theme to align with the defined brand style, wrote all original content, built landing pages for subsequent ad campaigns, and edited dozens of blog posts to use across organic marketing channels.