Visual Society Social Media
the project
In December 2020, I was asked to develop a social media campaign for BYU-Idaho’s Visual Society to promote their end-of-year student competitions, implementing their existing brand style. This campaign resulted in a 300% increase in competition entries.
For the following year, I served as the primary social media graphic designer, working alongside the social media manager to plan and execute content. I revised and refined their style guide, and spearheaded a more cohesive implementation of the design style.
my role
I was involved in the strategy, planning, and execution of social media content. I created dozens of posts for Instagram. I created a style guide, template, and library of design assets, and provided art direction to a team of designers.